What is Mobile Responsive Web Design?
Mobile marketing is on the rise. The Internet is constantly changing and with the introduction of smartphones, iPads, tablets and other digital devices people expect to have a good user experience. When a website is mobile responsive, the layout and/or content responds or adapts based on the size of the screen they are presented on.
- Have you ever been to a website on your smartphone that was not optimized to fit on your screen?
- Did you have a really hard time reading the text because it was too small or the links were too close to other links?
Having a Mobile Friendly Responsive Web Design is Critical!
Have you ever been to a website on your smartphone that was not optimized for a mobile phone and had a really hard time because the link is too small or too close to other links?
A mobile friendly website fixes that by automatically adjusting in size in order to fit on the digital device being viewed with. When a website is responsive, the layout and/or content responds (or, adapts) based on the size of the screen it’s presented on.
Mobile responsive web design is highly recommended by Google. Google’s mobile-friendly ranking algorithm is designed to give a boost to mobile-friendly web pages. If your website isn’t responsive your website will likely be hit by ‘Mobilegeddon’; the doom-ridden algorithm update from Google that promised to severely punish non responsive websites.
If Search Engine Optimization (SEO) is a core component of your digital marketing strategy, having a mobile–friendly website is essential.
Why Responsive Web Design is Good for SEO
With 67% of the search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile friendly configuration as the industry best practice.
- Having one URL makes it easier for your users to interact with
- Having one URL makes it easier for Google’s link algorithms to work
- Having one URL makes it easier on crawl efficiency so Google can better crawl more of your site
Having a mobile friendly responsive design is especially valuable when mobile users search for your local services. Thus allowing you to focus your SEO on one single site.
With a responsive website, you can build social shares for just one URL, and when the site gets shared, wherever the link is viewed – whether on a mobile phone, tablet, or on a desktop all of the content will be clear and easy to navigate.